FAQ- Frequently Asked Questions
What do the initials ASCII stand for and how is it used?
American Standard Code for Information Interchange. ASCII is a standard for representing computer data. See also EBCDIC.
What is Barcoding and why should I use it?
Represents zip code information in graphical format. The zip code is represented by a series of vertical lines that enable a piece of mail to be handled with automatic sorting machines at the post office.
What does the term Base Price mean and how is it represented in your listings?
The price per thousand names ordered (represented customarily as $/M as in $50/M); The price does not include selections, format, or shipping charges.
What does /M stand for?
Per thousand. See base price above.
I have heard the term "CASS Certification." What does it mean?
Coding Accuracy Support System, is used to improve delivery and qualify for postal automation discounts. Mailers or their list suppliers must use "CASS" certified software at least every six months to update the zip code, zip+4, and DP Barcode data on their mailing lists. Mailers must be able to demonstrate that their lists are CASS certified to claim postal discounts by submitting a report to the Postal Service.
What are Cheshire Labels and how are they used?
Standard mailing labels which are printed four across on ungummed continuous paper. The labels are cut and affixed to mailing pieces by a Cheshire labeling machine at a mailhouse.
What does Comma Delimited mean?
Data that is marked at the beginning or end of each field of a record with a comma. This the most common data format used on diskettes.
What does the term Count refer to?
The number of names available on a given list.
What does the term Default mean?
To use a title like "Director" on records where a personal name is not available. This is commonly requested as "default to title ________________" with the title specified. The alternatives to defaulting are to skip records without names available or to simply send the mail to the institution or location without a title.
What does Deliverable refer to?
The proportion of names on a mailing list that will reach the recipient.
What is a Diskette?
A magnetic plastic disk that is the most common way to transfer computer information or for providing mailing labels for personal computers.
What does EBCDIC represent?
Like ASCII, EBCDIC is a standard for representing computer data.
What is an Indicia?
An indicia is a imprinted designation on a mail piece that indicates postage payment. It can be used in place of a postage stamp or metered mail.
What is an Iomega® Zip Disk?
A special type of diskette that holds 100 megabytes of information compared to 1.4 megabytes on a normal diskette. Very useful for large files but not available on all computers.
How can I use a Key Code?
A code consisting of letters and/or numbers which is assigned to a specific list by the list user to facilitate the tracking of responses and analysis of a list's effectiveness. The key code is printed on the mailing label or elsewhere on the mailing piece and/or order form.
What is a Magnetic Tape?
The most popular medium for transferring electronic data between main frame computers.
What does the term Merge refer to?
A service which allows multiple lists to be combined into one single list so the pieces may be sorted to optimize postal discounts.
What is a Merge/Purge?
A computerized matching process which identifies and eliminates duplicate mailing labels (at the name, institution, or address level) on 2 or more lists.
What is a Nixie?
An incorrectly addressed mailing label returned to the sender by the USPS.
What does Nth Select mean?
A random list selection designed to produce a representative cross-section of a list. Most often used to test the effectiveness of a list by mailing a quantity less than the full count or to reduce a list to the number of available mailing pieces.
What is a One-time Use?
Mailing lists are rented, not sold. Unless otherwise specified lists are rented for one mailing or use and may not be used again without the consent of the list owner and additional payment. Most lists are "seeded" (see below) so list owners can detect unauthorized uses.
What is a Postal Presort?
The process of preparing mail by sorting pieces destined for the same area so they qualify for postal discounts.
What are Pressure Sensitive Labels?
A self-adhesive label attached to a backing sheet. Each label is peeled off and applied to a mailing piece.
What does SCF refer to?
Sectional Center Facility, a postal area identified by the first three digits of the zip code.
What is a Seed?
A name and address included in a mailing list by a list owner or mailer to monitor the usage of the list.
What does Test refer to?
A portion of a list mailed in order to determine the effectiveness of the list.
What is Title Addressing?
Use of an assigned title, job function, or description rather than a specific person's Name on a mailing label. The purpose is to direct the mailing piece in the most efficient way. Titles can have a significant impact on response rates. Examples would be "Director" or "Software Buyer".
What is Zip+4?
An extension to the traditional 5-digit zip code that identifies addresses more accurately geographically.
How much can you expect to earn?
If you purchase a database of at least 5,000 names this will make money for you. The actual amount of revenue you earn will vary depending on the size of your list, it's responsiveness and your marketing methods. This can also provide a potential profit projection based upon your list criteria.
How much does this list cost?
Pennies per lead, price of this list depends on the how much information you wish to obtain about the business or resident. For a more detailed estimate on your upcoming mailing please EMAIL us with a detailed description of your target, the projected number of names, addresses and telephone numbers for the campaign.